This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compa

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compa

Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product r

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.