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This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders
The Growth of International Business (RLE International Business)
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This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio
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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
International Business Handbook (RLE International Business)
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The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects
Strategies for International Industrial Marketing (RLE International Business)
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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive origin