International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China

Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, this volume give readers points of reference

Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introd

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As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike ty