"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering so

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing,

Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.