In this highly accessible new edition, Hauser systematically provides a humanistic account of what transpires when people communicate for some purpose. His mast

From the moment we begin to understand the meanings of words and symbols, we have used rhetoric. It is how we determine perceptions of who we are, those around

The History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly su

This indispensable text brings together important essays on the themes, issues, and controversies that have shaped the development of rhetorical theory since th