This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differenti

'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it appro