This book provides a concise overview of the monumental work of the greatest and most prolific thinkers of the 20th century. Claude Le ́vi-Strauss has had a pr

Traces the life of the immigrant Jewish peddler who went on to found Levi Strauss & Co., the world's first and largest manufacturer of denim jeans.

Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mech

Retells, in tall-tale fashion, how Levi Strauss went to California during the Gold Rush, saw the need for a sturdier kind of trouser, and invented jeans.