A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sur

"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly sho

"Just the understanding and insights you will pick up about how people encounter and cope with combinations of technical, social, political, and economic opport

How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case. This book provides a framew

Love it? Hate it? Or, just don’t care? How we feel about something dramatically affects how we interact with it. When we feel, we care. When we care, things h