In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain ho

Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups