Until now, research has given us only a limited understanding of how managers actually make sense of and apply management knowledge; how networks of interaction

Until now, research has given us only a limited understanding of how managers actually make sense of and apply management knowledge; how networks of interaction

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This

Health care delivery in the United States is an enormously complex enterprise, and its $1.6 trillion annual expenditures involve a host of competing interests.

While many fields such as e-learning, business, and marketing have taken advantage of the potential of gamification, the healthcare domain has just started to e