""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how

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This book provides well-founded insights and guidance to (self-)manage work in a globalized and digitalized knowledge economy with a perspective of the year 203

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p