This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t

"Brand management is of great importance in the ever-changing landscape of higher education as institutional branding considerations aimed at differentiating an

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for