The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a ran

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a ran

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experie