Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a c

The challenge for the future is designing marketing management support systems that combine these newer technologies into maximally effective systems that const

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leade