This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical stan

Engineers face the constant challenge of informing the public and their potential users of their capabilities and the benefits that may be achieved from their s

With Gladden and Olitt's Marketing and Selling A/E and Other Engineering Services, architects/engineers, project managers, and consultants in small-, medium-, o

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng