This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies

Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response. Introducing the main paradigms an

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite