This groundbreaking volume showcases the exciting work emerging from the ethnography of media, a burgeoning new area in anthropology that expands both social th

Uses a mix of case studies, theoretical reflection and critical analysis to explore four central issues for the study of new media and their impact on user comm

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months li

The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story o

Digital Media Worlds tracks the evolution of the media sector on its way toward a digital world. It focuses on core economic and management issues (cost structu