Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyer

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows b

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of

Your business lives and dies by your customer conversations. Shouldn't you have those down to a science? If you're tired of having to justify your price...of of

How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.