In recent years the psychology of reasoning has undergone radical change, which can only be seen as a Kuhn-style scientific revolution. This shift has been dubb

The area of psychological research reviewed in this book is one that is not only increasing in popularity in college curricula, but is also making an ever large

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighte