First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed

The economy is commonly described either as the apolitical realm of calculation or as the fully political one of domination. This book scrutinizes the ways in w

​Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alterna

Theories of performativity have garnered considerable attention within the social sciences and humanities over the past two decades. At the same time, there has