Download or read book The Pestle Analysis written by Rashain Perera and published by Independently Published. This book was released on 2018-12-06 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PESTLE Analysis is used as a tool of situational analysis for business evaluation purposes and is one of the most used models in the evaluation of the external business environment that is highly dynamic. The PESTLE Model gives a comprehensive outlook on the external business environment that the business operates and is a critical model that can be used to come up with a wide range of strategies related to different functions of the business for improvements. Moreover, it can be used to analyze the opportunities and threats thereby capitalize on the opportunities to drive competitive advantage for a better strategic position within the industry.