This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic el

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi