Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi