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Language: en
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Type: BOOK - Published: 2007 - Publisher:
Many retailers offer a price-matching guarantee that promises to pay consumers the difference if they find a lower price elsewhere. This article proposes that t
Language: en
Pages: 156
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Type: BOOK - Published: 2017 - Publisher:
Retailers offer one of Low Price Guarantees (LPGs) or Price Matching Guarantees (PMGs) to signal their price position in the marketplace. Past literature has as
Language: en
Pages: 0
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Type: BOOK - Published: 2013 - Publisher:
Are price-matching guarantees anticompetitive? This paper examines the incentives for price-matching guarantees in markets where information about prices is cos
Language: en
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Type: BOOK - Published: 2009 - Publisher:
Language: en
Pages: 0
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Type: BOOK - Published: 2007 - Publisher:
In 3 experiments, we show that price-matching guarantees affect the process through which consumers translate price information into subjective judgments. In Ex