Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule sh

Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used

Summary: Culminating Family and Career in the 1990s includes 53 illustrated stories, sprung from the pages of the author's diaries, which she has kept since she

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want

This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content.