Media Promotion and Marketing for Broadcasting, Cable, and the Internet
| Author | : Susan Tyler Eastman |
| Publisher | : Taylor & Francis |
| Total Pages | : 352 |
| Release | : 2006 |
| ISBN-10 | : 9780240807621 |
| ISBN-13 | : 0240807626 |
| Rating | : 4/5 (626 Downloads) |
Book Synopsis Media Promotion and Marketing for Broadcasting, Cable, and the Internet by : Susan Tyler Eastman
Download or read book Media Promotion and Marketing for Broadcasting, Cable, and the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2006 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
