Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian T

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Uses common

The stunning success of Reviving Ophelia, Mary Pipher’s landmark book, showed a true and pressing need to address the emotional lives of girls. Now, finally,