Public Relations and Religion in American History

Public Relations and Religion in American History
Author :
Publisher : Routledge
Total Pages : 218
Release :
ISBN-10 : 9781135022624
ISBN-13 : 1135022623
Rating : 4/5 (623 Downloads)

Book Synopsis Public Relations and Religion in American History by : Margot Opdycke Lamme

Download or read book Public Relations and Religion in American History written by Margot Opdycke Lamme and published by Routledge. This book was released on 2014-02-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

Public Relations and Religion in American History Related Books

Public Relations and Religion in American History
Language: en
Pages: 218
Authors: Margot Opdycke Lamme
Categories: History
Type: BOOK - Published: 2014-02-18 - Publisher: Routledge

GET EBOOK

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to c
Church Advertising, Public Relations and Marketing in Twentieth-Century America
Language: en
Pages: 0
Authors: John C. Hardin
Categories:
Type: BOOK - Published: 2022 - Publisher:

GET EBOOK

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity's most basic institu
The Media and Religion in American History
Language: en
Pages: 324
Authors: William David Sloan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000 - Publisher: Vision Press (NM)

GET EBOOK

One of the most common misconceptions about the history of mass communication is that the media and religion have always been natural enemies. Contrary to that
Pathways to Public Relations
Language: en
Pages: 392
Authors: Burton St. John III
Categories: Business & Economics
Type: BOOK - Published: 2014-04-24 - Publisher: Routledge

GET EBOOK

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to,
Religion and Media in America
Language: en
Pages: 297
Authors: Anthony Hatcher
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-05-25 - Publisher: Lexington Books

GET EBOOK

Covering topics ranging from the Moral Monday movement to Christian films and performers, Religion and Media in America is a qualitative study of the ways in wh