For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal val

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fund

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the