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Public Relations and the Corporate Persona
Language: en
Pages: 190
Authors: Burton Saint John III
Categories: Business & Economics
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

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For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal val
Public Relations Theory
Language: en
Pages: 325
Authors: Carl H. Botan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-10-03 - Publisher: Routledge

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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish
Reputation Management
Language: en
Pages: 457
Authors: John Doorley
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Taylor & Francis

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'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be
Inbound PR
Language: en
Pages: 188
Authors: Iliyana Stareva
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fund
Public Relations and Social Theory
Language: en
Pages: 669
Authors: Øyvind Ihlen
Categories: Business & Economics
Type: BOOK - Published: 2009-03-30 - Publisher: Routledge

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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the