The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a

The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a

"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic ins

Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to b

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Autho