There are not many textbooks available (if any) that can match [this book's] intelligence.

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and commu

Qualitative Methods in Media and Communication offers a learning-centered guide to designing, conducting, and evaluating qualitative communication and media res

Qualitative Methods in Media and Communication offers a learning-centered guide to designing, conducting, and evaluating qualitative communication and media res