This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the em

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknow

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the i

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve