Self-Congruity

Self-Congruity
Author :
Publisher : Praeger
Total Pages : 256
Release :
ISBN-10 : UOM:39015011877001
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Self-Congruity by : M. Joseph Sirgy

Download or read book Self-Congruity written by M. Joseph Sirgy and published by Praeger. This book was released on 1986-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.

Self-Congruity Related Books

Self-Congruity
Language: en
Pages: 256
Authors: M. Joseph Sirgy
Categories: Computers
Type: BOOK - Published: 1986-08-05 - Publisher: Praeger

GET EBOOK

Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his prev
Retail Branding and Store Loyalty
Language: en
Pages: 197
Authors: Bettina Berg
Categories: Business & Economics
Type: BOOK - Published: 2013-09-07 - Publisher: Springer Science & Business Media

GET EBOOK

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loy
Private Label Strategy
Language: en
Pages: 292
Authors: Nirmalya Kumar
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Harvard Business Press

GET EBOOK

The growth in private labels has huge implications for managers on both sides.
Product Experience
Language: en
Pages: 687
Authors: Hendrik N. J. Schifferstein
Categories: Psychology
Type: BOOK - Published: 2011-04-28 - Publisher: Elsevier

GET EBOOK

Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the
Customer Loyalty and Brand Management
Language: en
Pages: 122
Authors: María Jesús Yagüe Guillén
Categories: Business & Economics
Type: BOOK - Published: 2019-09-23 - Publisher: MDPI

GET EBOOK

Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for b