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Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2006-04-18 - Publisher: Routledge
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more info
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2020 - Publisher: Routledge
This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while ear
Language: en
Pages: 327
Pages: 327
Type: BOOK - Published: 2002-09-11 - Publisher: Routledge
PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mos
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2019-07-16 - Publisher: Routledge
This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while ear
Language: en
Pages: 249
Pages: 249
Type: BOOK - Published: 2012-08-21 - Publisher: Macmillan
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is