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Routledge Handbook of Political Advertising
Language: en
Pages: 574
Authors: Christina Holtz-Bacha
Categories: Political Science
Type: BOOK - Published: 2017-02-24 - Publisher: Routledge

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all par
Routledge Handbook of Political Management
Language: en
Pages: 653
Authors: Dennis W. Johnson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-03-17 - Publisher: Routledge

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A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politi
Political Advertising in the United States
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Pages: 241
Authors: Erika Franklin Fowler
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Routledge

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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Routledge Handbook of Political Marketing
Language: en
Pages: 488
Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

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With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc
The Routledge Handbook of Political Ecology
Language: en
Pages: 669
Authors: Tom Perreault
Categories: Nature
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The Routledge Handbook of Political Ecology presents a comprehensive and authoritative examination of the rapidly growing field of political ecology. Located at