The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation

The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates