A handbook for marketing planning.

Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning bo

This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical

Small business owners are walked through the process of writing a business plan step-by-step using easy-to-follow to-do lists--from determining the type of plan

This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sale