Pay-Per-Click Search Engine Marketing

Pay-Per-Click Search Engine Marketing
Author :
Publisher : John Wiley & Sons
Total Pages : 453
Release :
ISBN-10 : 9780470917213
ISBN-13 : 0470917210
Rating : 4/5 (210 Downloads)

Book Synopsis Pay-Per-Click Search Engine Marketing by : David Szetela

Download or read book Pay-Per-Click Search Engine Marketing written by David Szetela and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Pay-Per-Click Search Engine Marketing Related Books

Pay-Per-Click Search Engine Marketing
Language: en
Pages: 453
Authors: David Szetela
Categories: Computers
Type: BOOK - Published: 2010-07-06 - Publisher: John Wiley & Sons

GET EBOOK

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingl
Global Search Engine Marketing
Language: en
Pages: 312
Authors: Anne F. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Que Publishing

GET EBOOK

Global Search Engine Marketing Use search to reach all your best customers--worldwide!Don't settle for U.S.-only, English-only search marketing: master global s
Introduction to Google Analytics
Language: en
Pages: 148
Authors: Todd Kelsey
Categories: Business & Economics
Type: BOOK - Published: 2017-06-19 - Publisher: Apress

GET EBOOK

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be imme
Search Engine Marketing, Inc.
Language: en
Pages: 866
Authors: Mike Moran
Categories: Business & Economics
Type: BOOK - Published: 2008-09-19 - Publisher: Pearson Education

GET EBOOK

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class exp
Search Engine Optimization and Marketing
Language: en
Pages: 233
Authors: Subhankar Das
Categories: Computers
Type: BOOK - Published: 2021-01-24 - Publisher: CRC Press

GET EBOOK

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine op