Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No

This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditiona

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital t