Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and help

This is the first book that summarizes the 20-year history of service innovation research and combines it with the future need to adopt a systems view in the fi

Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service inno