This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before explo

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneu