Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills fo

Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel

Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so