Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Soci

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communiti

A guide to using social media in planning, data collection, analysis, and presentation of qualitative research, this book blends theoretical discussions with pr