This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills nee

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; b

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir

In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collectio