This book provides a critical examination of the origins and development of stakeholder theory within sport management research and expands the existing literat

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organiza

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little o

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport managem