Download or read book Cases in Strategic Marketing Management written by John A. Quelch and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.