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Language: en
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Type: BOOK - Published: 2014-01-09 - Publisher: McGraw-Hill Education
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical resea
Language: en
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Keeping in view the requirement of various management schools and professionals, this book presents dynamically changing policies, strategies, business models,
Language: en
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This text focuses on SWOT (Strengths, weaknesses, opportunities, threats) analysis. It includes all new cases, and contains a unique chapter on not-for-profit o
Language: en
Pages: 1202
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For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management