Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear stru

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive cove

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind