In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many compani

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi

This book is intended to assist managers newly assigned to meaningful international responsibilities those with established positions, but looking for a primer