This book focuses on how readers can be 'manipulated' during their experience of reading fictional texts and how they are incited to perceive, process and inter

Including examples from a broad range of sources, this book explores the pragmatic functions and effects of 'you' across time, genre and medium, to provide an e

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This collection showcases the unique potential of stylistic approaches for better understanding the multifaceted nature of pop culture discourse. As its point o